Thinking About a Beauty Career? Read This First

I get a message almost every week from someone who wants to do what I do. Usually they have been watching lash or nail videos for months and are wondering whether they could actually make a living at it. The answer is yes, but not the way the videos make it look.

I offer seven specialties today, and I built them one at a time over two decades. Pick the one you keep coming back to, whether that is lashes, brows, nails, or permanent makeup, and learn it until your hands know it. A tech who is excellent at one thing books out faster than a tech who is average at four.

Utah requires a license for nails and esthetics, and permanent makeup adds bloodborne-pathogen training on top. Do not treat any of that as a hurdle to get past. Clean tools, proper infection control, and knowing when to say no to a client are what separate a professional from a hobbyist, and they are what protect the people who trust you with their face.

Most new techs are great at the service and lost on everything around it: pricing, photos, rebooking, deposits, what to say when someone no-shows. That is why every program I teach includes the business piece, from your first client photos to a real 90-day plan. Skill gets you the first client. Systems get you the fiftieth.

If you are brand new, a coaching call is the cheapest way to find out whether this is for you. If you already know, the certification courses and apprenticeship are where the real training happens. Either way, send me an application through the Academy page and tell me where you want to go. I read every one.